WINNER OF THE FT & MCKINSEY BUSINESS BOOK OF THE YEAR AWARD
‘Deeply researched and highly entertaining.’ The Times
‘Lively and revealing.’ Economist
‘Clear-eyed and objective.’ New York Times
Drawing on interviews with all the key figures at Instagram, No Filter vividly recreates the rise of the most successful photo app in history: from its origins in a Silicon Valley coffee shop, to its unprecedented billion-dollar acquisition by Facebook, to its founders’ dramatic clashes with their new boss, Mark Zuckerberg. Along the way, it explores how Instagram has changed society – encouraging businesses to prioritise their aesthetic above all else, forging a new economy of digital entrepreneurs, and rewiring how a generation thinks about celebrity and success.
The result is the definitive story of how a simple platform revolutionised tech, business, and popular culture. Instagram has remade us all in its image.
WINNER OF THE FT & MCKINSEY BUSINESS BOOK OF THE YEAR AWARD
‘Deeply researched and highly entertaining.’ The Times
‘Lively and revealing.’ Economist
‘Clear-eyed and objective.’ New York Times
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