No Filter: The Inside Story of Instagram

ISBN

Publisher

Imprint

Year Published

Print Length

Format

SKU

9781847942548
Simon & Schuster
2021
306 Pages
Paperback
2111

400.00 268.00

In stock

WINNER OF THE FT & MCKINSEY BUSINESS BOOK OF THE YEAR AWARD

‘Deeply researched and highly entertaining.’
The Times
‘Lively and revealing.’ Economist
‘Clear-eyed and objective.’ New York Times

Description

Winner of the FT Business Book of the Year Award

Drawing on interviews with all the key figures at Instagram, No Filter vividly recreates the rise of the most successful photo app in history: from its origins in a Silicon Valley coffee shop, to its unprecedented billion-dollar acquisition by Facebook, to its founders’ dramatic clashes with their new boss, Mark Zuckerberg. Along the way, it explores how Instagram has changed society – encouraging businesses to prioritise their aesthetic above all else, forging a new economy of digital entrepreneurs, and rewiring how a generation thinks about celebrity and success.
The result is the definitive story of how a simple platform revolutionised tech, business, and popular culture. Instagram has remade us all in its image.

Praise and Reviews

Not available

About the Author

No Filter: The Inside Story of Instagram

WINNER OF THE FT & MCKINSEY BUSINESS BOOK OF THE YEAR AWARD

‘Deeply researched and highly entertaining.’
The Times
‘Lively and revealing.’ Economist
‘Clear-eyed and objective.’ New York Times

Description

Winner of the FT Business Book of the Year Award

Drawing on interviews with all the key figures at Instagram, No Filter vividly recreates the rise of the most successful photo app in history: from its origins in a Silicon Valley coffee shop, to its unprecedented billion-dollar acquisition by Facebook, to its founders' dramatic clashes with their new boss, Mark Zuckerberg. Along the way, it explores how Instagram has changed society - encouraging businesses to prioritise their aesthetic above all else, forging a new economy of digital entrepreneurs, and rewiring how a generation thinks about celebrity and success. The result is the definitive story of how a simple platform revolutionised tech, business, and popular culture. Instagram has remade us all in its image.

Praise and Reviews

Not available

About the Author