No Filter: The Inside Story of Instagram

By: Sarah Frier

450.00

SKU: 2111 Categories: , Tag:
Print Length
306 Pages
ISBN
9781847942548
Publisher
Simon & Schuster
Imprint
Year Published
2021
Format
Paperback

About the Author

Description

Winner of the FT Business Book of the Year Award

Drawing on interviews with all the key figures at Instagram, No Filter vividly recreates the rise of the most successful photo app in history: from its origins in a Silicon Valley coffee shop, to its unprecedented billion-dollar acquisition by Facebook, to its founders’ dramatic clashes with their new boss, Mark Zuckerberg. Along the way, it explores how Instagram has changed society – encouraging businesses to prioritise their aesthetic above all else, forging a new economy of digital entrepreneurs, and rewiring how a generation thinks about celebrity and success.
The result is the definitive story of how a simple platform revolutionised tech, business, and popular culture. Instagram has remade us all in its image.

Praise for the book

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No Filter: The Inside Story of Instagram

WINNER OF THE FT & MCKINSEY BUSINESS BOOK OF THE YEAR AWARD

‘Deeply researched and highly entertaining.’
The Times
‘Lively and revealing.’ Economist
‘Clear-eyed and objective.’ New York Times

About the Author

Description

Winner of the FT Business Book of the Year Award

Drawing on interviews with all the key figures at Instagram, No Filter vividly recreates the rise of the most successful photo app in history: from its origins in a Silicon Valley coffee shop, to its unprecedented billion-dollar acquisition by Facebook, to its founders’ dramatic clashes with their new boss, Mark Zuckerberg. Along the way, it explores how Instagram has changed society – encouraging businesses to prioritise their aesthetic above all else, forging a new economy of digital entrepreneurs, and rewiring how a generation thinks about celebrity and success.
The result is the definitive story of how a simple platform revolutionised tech, business, and popular culture. Instagram has remade us all in its image.

Praise for the book

Not available
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{{ reviewsTotal }} Reviews
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