Monster Transformation: Conquer Your Digital Fears
ISBN
Publisher
Imprint
Year Published
Print Length
Format
SKU
9781394313709
Wiley
N/A
2025
352 pages
Paperback
Original price was: ₨9,100.00.₨1,600.00Current price is: ₨1,600.00.
A hands-on approach to preparing your company for AI-powered digital transformation
Description
In Monster Transformation: Conquer Your Digital Fears, Be AI Ready, and Focus on What Matters to Your Organization, a team of veteran digital leaders delivers an expert framework to digital transformation that focuses on the competencies your employees will need to have―and develop―to enable your organization to function in a world defined by generative artificial intelligence. Monster Transformation blends actionable insights, real-world case studies, and immediately recognizable organizational behaviors that can either move forward or derail transformation in the age of AI.
Whether you are leading, a part of, supporting or interested in organizational transformation, this book challenges conventional thought on dealing with transformation, provides insights on how and why barriers to effective change arise and pragmatic mechanisms to address challenges, diminish barriers and leverage employees. You’ll also find:
- Examples of transformation blockers and obstacles, as well as the steps you need to take to eliminate and overcome them
- Real-world insights from interviews with transformation leaders across industries and organizational layers
- 10 incisive case studies from well-known brands including Ferrari, Instacart, Patagonia, Brooks Running, and Calm, hands-on scenarios, chapter exercises, and actionable takeaways you can apply immediately at your own organization
Perfect for managers, executives, and other business leaders, Monster Transformation offers a practical approach for implementing the world’s newest, most exciting technologies in your company. With a foreword by Shellye Archambeau, bestselling author of Unapologetically Ambitious, Monster Transformation is a no-BS humanistic take on how organizations can adapt and thrive in a chaotic and turbulent environment.
Praise and Reviews
“Smart transformation isn’t about speed―it’s about focus and smarts. Monster Transformation presents a superb map for how leaders can navigate disruption with insight, discipline, and a little humor. It’s a must-read for anyone who doesn’t want to chase shiny objects in an era where AI is going to create a lot of them.”
―NICHOLAS THOMPSON, CEO, The Atlantic----------------------
“Change doesn’t fail from a lack of ideas. It fails because we don’t face what’s in the way. Monster Transformation shows you how to name it, fight it, and win. If you’re serious about leading change, get this book in your hands before the next monster gets in your way.”
―BRYAN KRAMER, Bestselling Author of Shareology: How Sharing Powers the Human Economy------------------------
“This is not just another business transformation book. Lightman, Masood and Hirsch distill unique and complex transformation strategies into practical, actionable insights and approaches, and then use interesting and relevant case studies to bring their insights and models to life. Whether you’re leading a department, a start-up, or a multinational, this book will challenge your assumptions and better equip you and your team to drive ‘always on’ transformation and organizational learning.”
―TROY ALSTEAD, former COO, Starbucks---------------------------
“Change―big, disruptive, eye-popping change―is headed your way, as it is for every organization. Remember that Sears was the leading retailer in 1995. Ari Lightman, Rafeh Masood and Gary Hirsch have crafted a delightful discussion of the innovation imperative, using real-world examples to illustrate potential issues and likely fixes. You’ll appreciate this chatty, supremely interesting read, and your organization will be better for it.”
―CATHY HOTKA, Principal, Cathy Hotka & Associates-------------------
“Finally, a business book that gets it: Transformations fail or succeed because of people, not tech. Monster Transformation is the book business leaders need to disrupt their way of thinking, to unleash the Monster Slayers within their teams, and to achieve transformational wins in ever-changing markets.”
―BRENDAN WITCHER, Principal Analyst, Forrester
About the Author
ARI LIGHTMAN is an internationally recognized expert in digital transformation and technology disruption and a Professor of Digital Media and Marketing at Carnegie Mellon University’s Heinz College of Information Systems and Public Policy.
RAFEH MASOOD is the Chief Growth and Digital Officer at Royal Caribbean Group where he oversees digital, AI, data analytics, travel commerce platforms, and brand awareness efforts across the company’s family of brands.
GARY HIRSCH is the book’s artist and illustrator. He is also a speaker, facilitator, and the co-founder of On Your Feet (oyf.com), a pioneer in the field of applied improvisation and an experiential consultant for numerous Fortune 500 companies.
Monster Transformation: Conquer Your Digital Fears
A hands-on approach to preparing your company for AI-powered digital transformation
Description
In Monster Transformation: Conquer Your Digital Fears, Be AI Ready, and Focus on What Matters to Your Organization, a team of veteran digital leaders delivers an expert framework to digital transformation that focuses on the competencies your employees will need to have―and develop―to enable your organization to function in a world defined by generative artificial intelligence. Monster Transformation blends actionable insights, real-world case studies, and immediately recognizable organizational behaviors that can either move forward or derail transformation in the age of AI.
Whether you are leading, a part of, supporting or interested in organizational transformation, this book challenges conventional thought on dealing with transformation, provides insights on how and why barriers to effective change arise and pragmatic mechanisms to address challenges, diminish barriers and leverage employees. You’ll also find:
- Examples of transformation blockers and obstacles, as well as the steps you need to take to eliminate and overcome them
- Real-world insights from interviews with transformation leaders across industries and organizational layers
- 10 incisive case studies from well-known brands including Ferrari, Instacart, Patagonia, Brooks Running, and Calm, hands-on scenarios, chapter exercises, and actionable takeaways you can apply immediately at your own organization
Praise and Reviews
“Smart transformation isn’t about speed―it’s about focus and smarts. Monster Transformation presents a superb map for how leaders can navigate disruption with insight, discipline, and a little humor. It’s a must-read for anyone who doesn’t want to chase shiny objects in an era where AI is going to create a lot of them.”
―NICHOLAS THOMPSON, CEO, The Atlantic----------------------
“Change doesn’t fail from a lack of ideas. It fails because we don’t face what’s in the way. Monster Transformation shows you how to name it, fight it, and win. If you’re serious about leading change, get this book in your hands before the next monster gets in your way.”
―BRYAN KRAMER, Bestselling Author of Shareology: How Sharing Powers the Human Economy------------------------
“This is not just another business transformation book. Lightman, Masood and Hirsch distill unique and complex transformation strategies into practical, actionable insights and approaches, and then use interesting and relevant case studies to bring their insights and models to life. Whether you’re leading a department, a start-up, or a multinational, this book will challenge your assumptions and better equip you and your team to drive ‘always on’ transformation and organizational learning.”
―TROY ALSTEAD, former COO, Starbucks---------------------------
“Change―big, disruptive, eye-popping change―is headed your way, as it is for every organization. Remember that Sears was the leading retailer in 1995. Ari Lightman, Rafeh Masood and Gary Hirsch have crafted a delightful discussion of the innovation imperative, using real-world examples to illustrate potential issues and likely fixes. You’ll appreciate this chatty, supremely interesting read, and your organization will be better for it.”
―CATHY HOTKA, Principal, Cathy Hotka & Associates-------------------
“Finally, a business book that gets it: Transformations fail or succeed because of people, not tech. Monster Transformation is the book business leaders need to disrupt their way of thinking, to unleash the Monster Slayers within their teams, and to achieve transformational wins in ever-changing markets.”
―BRENDAN WITCHER, Principal Analyst, Forrester
About the Author
ARI LIGHTMAN is an internationally recognized expert in digital transformation and technology disruption and a Professor of Digital Media and Marketing at Carnegie Mellon University’s Heinz College of Information Systems and Public Policy.
RAFEH MASOOD is the Chief Growth and Digital Officer at Royal Caribbean Group where he oversees digital, AI, data analytics, travel commerce platforms, and brand awareness efforts across the company’s family of brands.
GARY HIRSCH is the book’s artist and illustrator. He is also a speaker, facilitator, and the co-founder of On Your Feet (oyf.com), a pioneer in the field of applied improvisation and an experiential consultant for numerous Fortune 500 companies.