Memes For Mummyji : Making Sense of Post-Smartphone India
ISBN
Publisher
Imprint
Year Published
Print Length
Format
SKU
9789373071091
HarperCollins India
N/A
2026
400 pages
Paperback
Original price was: ₨11,200.00.₨1,695.00Current price is: ₨1,695.00.
A portrait of India in mid-sentence – caught between tradition and transformation, noise and nuance.
Description
From selfies and what they mean to the travails of modern love and the new vocabulary of politics, Santosh Desai returns to chronicle the invisible revolutions of Indian life with his signature wit and insight. In Memes for Mummyji, he explores how the mobile phone – now as common as the pressure cooker – has quietly reshaped everything: how we shop, flirt, pray, protest, and parent.
This is not a book about technology. It’s about us. Our habits, our contradictions, our new-found freedoms – and the deep cultural software that still runs underneath. Warm, keenly perceptive and deeply human, this book, with essays drawn from over a decade of observation, is a love letter to the everyday theatre of Indian life in the digital age.
Praise and Reviews
Not available
About the Author
Santosh Desai, author of the book Mother Pious Lady: Making Sense of Everyday India and the columnist behind the long-running column ‘City City Bang Bang' in The Times of India, is regarded as one of India's leading social commentators. His work documents the changes India is going through, viewed from the lens of everyday life. In another life, he is one of India's foremost brand thinkers, having spent over two decades in advertising and eighteen years in brand consulting. He is also a founder at Think9 Consumer Technologies, a company that helps early-stage start-ups to scale up. He is a graduate in economics and a management graduate from IIM-Ahmedabad.
Memes For Mummyji : Making Sense of Post-Smartphone India
By : Santosh Desai
A portrait of India in mid-sentence – caught between tradition and transformation, noise and nuance.
Description
From selfies and what they mean to the travails of modern love and the new vocabulary of politics, Santosh Desai returns to chronicle the invisible revolutions of Indian life with his signature wit and insight. In Memes for Mummyji, he explores how the mobile phone - now as common as the pressure cooker - has quietly reshaped everything: how we shop, flirt, pray, protest, and parent.
This is not a book about technology. It's about us. Our habits, our contradictions, our new-found freedoms - and the deep cultural software that still runs underneath. Warm, keenly perceptive and deeply human, this book, with essays drawn from over a decade of observation, is a love letter to the everyday theatre of Indian life in the digital age.
Praise and Reviews
Not available
About the Author
Santosh Desai, author of the book Mother Pious Lady: Making Sense of Everyday India and the columnist behind the long-running column ‘City City Bang Bang' in The Times of India, is regarded as one of India's leading social commentators. His work documents the changes India is going through, viewed from the lens of everyday life. In another life, he is one of India's foremost brand thinkers, having spent over two decades in advertising and eighteen years in brand consulting. He is also a founder at Think9 Consumer Technologies, a company that helps early-stage start-ups to scale up. He is a graduate in economics and a management graduate from IIM-Ahmedabad.