Marketing 7.0: A Guide for Thinking Marketers in the Age of AI
ISBN
Publisher
Imprint
Year Published
Print Length
Format
SKU
9781394329861
Wiley
N/A
2026
240 pages
Paperback
26229
Original price was: ₨8,495.00.₨1,595.00Current price is: ₨1,595.00.
Level up your marketing strategy by understanding how the human mind works in the age of artificial intelligence (AI)
Description
Marketing 7.0 explores mind-centric marketing, a new approach that shifts the focus from AI-driven performance optimization to understanding how people think, connect, and buy. With the insights in this book, readers will be prepared to engage a new breed of consumers: the augmented human.
Written by Philip Kotler, one of the world’s leading authorities on marketing, together with Hermawan Kartajaya and Iwan Setiawan from the leading marketing consulting firm MCorp, this book discusses ideas such as:
- Why digitalization, AI, and immersive technology unlock the consumer mind
- How performance marketing and AI obsessions kill authenticity
- How to extract customer insights to design brand storytelling, value propositions, selling approaches, and customer experiences
Marketing 7.0 earns a well-deserved spot on the bookshelves of executives, business leaders, and marketers alike as a guide to marketing in the age of AI.
Praise and Reviews
"Legendary for his insight and foresight, Philip Kotler, with his long-time co-authors Hermawan Kartajaya and Iwan Setiawan, take the next step in their leading-edge marketing series. Building on advances in social media, AI and immersive technology from their previous three editions, Marketing 7.0 creatively applies cognitive science concepts and theories to show how marketers can navigate gateways to the human mind to design more personal, relevant and influential marketing."
―KEVIN LANE KELLER, E.B. Osborn Professor of Marketing, Tuck School of Business, Dartmouth College---------------------------
"Marketing 7.0 by Philip Kotler is a visionary guide that captures the next evolution of marketing in the age of AI, sustainability, and humanity. This book is an essential read for anyone who wants to understand where marketing is headed and how to stay ahead of the curve."
―HERMANN SIMON, Founder and Honorary Chairman, Simon-Kucher---------------------------
"Marketing 7.0 unites technology and human insight, illustrating how marketing has evolved from products and data to the exploration of the depths of the human mind. By integrating AI, immersive technology, and cognitive science, Philip Kotler redefines marketing as a discipline that goes beyond understanding customers and connects with their thoughts, emotions, and experiences."
―ALEXANDER CHERNEV, Professor of Marketing, Kellogg School of Management, Northwestern University
About the Author
PHILIP KOTLER is the S.C. Johnson & Son Distinguished Professor (Emeritus) of International Marketing at Northwestern University's Kellogg School of Management. He is one of the world's leading authorities on marketing whose writing has helped define the subject for the past forty years.
HERMAWAN KARTAJAYA is the founder and Chairman of MCorp, the leading marketing consulting firm in Southeast Asia. He is also the founder of the World Marketing Council and one of the "50 Gurus Who Have Shaped The Future of Marketing" according to The Chartered Institute of Marketing.
IWAN SETIAWAN is the Group COO of MCorp, as well as a co-author on several books with Philip Kotler, including Marketing 3.0, Marketing 4.0, Marketing 5.0, and Marketing 6.0.
Marketing 7.0: A Guide for Thinking Marketers in the Age of AI
Level up your marketing strategy by understanding how the human mind works in the age of artificial intelligence (AI)
Description
Marketing 7.0 explores mind-centric marketing, a new approach that shifts the focus from AI-driven performance optimization to understanding how people think, connect, and buy. With the insights in this book, readers will be prepared to engage a new breed of consumers: the augmented human.
Written by Philip Kotler, one of the world's leading authorities on marketing, together with Hermawan Kartajaya and Iwan Setiawan from the leading marketing consulting firm MCorp, this book discusses ideas such as:
- Why digitalization, AI, and immersive technology unlock the consumer mind
- How performance marketing and AI obsessions kill authenticity
- How to extract customer insights to design brand storytelling, value propositions, selling approaches, and customer experiences
Praise and Reviews
"Legendary for his insight and foresight, Philip Kotler, with his long-time co-authors Hermawan Kartajaya and Iwan Setiawan, take the next step in their leading-edge marketing series. Building on advances in social media, AI and immersive technology from their previous three editions, Marketing 7.0 creatively applies cognitive science concepts and theories to show how marketers can navigate gateways to the human mind to design more personal, relevant and influential marketing."
―KEVIN LANE KELLER, E.B. Osborn Professor of Marketing, Tuck School of Business, Dartmouth College---------------------------
"Marketing 7.0 by Philip Kotler is a visionary guide that captures the next evolution of marketing in the age of AI, sustainability, and humanity. This book is an essential read for anyone who wants to understand where marketing is headed and how to stay ahead of the curve."
―HERMANN SIMON, Founder and Honorary Chairman, Simon-Kucher---------------------------
"Marketing 7.0 unites technology and human insight, illustrating how marketing has evolved from products and data to the exploration of the depths of the human mind. By integrating AI, immersive technology, and cognitive science, Philip Kotler redefines marketing as a discipline that goes beyond understanding customers and connects with their thoughts, emotions, and experiences."
―ALEXANDER CHERNEV, Professor of Marketing, Kellogg School of Management, Northwestern University
About the Author
PHILIP KOTLER is the S.C. Johnson & Son Distinguished Professor (Emeritus) of International Marketing at Northwestern University's Kellogg School of Management. He is one of the world's leading authorities on marketing whose writing has helped define the subject for the past forty years.
HERMAWAN KARTAJAYA is the founder and Chairman of MCorp, the leading marketing consulting firm in Southeast Asia. He is also the founder of the World Marketing Council and one of the "50 Gurus Who Have Shaped The Future of Marketing" according to The Chartered Institute of Marketing.
IWAN SETIAWAN is the Group COO of MCorp, as well as a co-author on several books with Philip Kotler, including Marketing 3.0, Marketing 4.0, Marketing 5.0, and Marketing 6.0.