The LinkedIn Playbook for Employees
ISBN
Publisher
Imprint
Year Published
Print Length
Format
SKU
9781394362400
Wiley
N/A
2026
336 pages
Paperback
26444
Original price was: ₨5,995.00.₨1,595.00Current price is: ₨1,595.00.
Build a powerful LinkedIn presence that opens doors to career opportunities
Description
In today’s competitive job market, talented professionals risk career invisibility when they lack a strong LinkedIn presence. The LinkedIn Playbook for Employees: How to Build Your Professional Brand Without Losing Your Job shows you how to build authentic professional influence while working as a full-time employee. Written by James Cheo, Chief Investment Officer at a global bank and LinkedIn Top Voice who grew his following to over 80,000 while maintaining his day job, this book delivers proven strategies for transforming your LinkedIn profile from digital résumé to career catalyst.
The LinkedIn Playbook for Employees guides you through every aspect of building a sustainable LinkedIn presence, from optimizing your profile and defining your value proposition to crafting compelling content that resonates with your target audience. You’ll discover how to develop 3-5 content pillars that give your voice structure, master storytelling techniques that make your expertise memorable, and leverage the psychology of attention to ensure your posts get noticed. The book reveals technical best practices including optimal posting times, format strategies that drive exceptional engagement, and how to use LinkedIn’s features to dramatically amplify your reach.
You’ll also discover:
- How to transform your profile into a reputation engine that converts visitors into meaningful connections and generates substantially more career opportunities
- Content strategies built on proven psychological principles that significantly increase post retention and generate far greater visibility than passive engagement alone
- Trust-building frameworks that establish you as more credible than corporate messaging and position you for internal recognition and advancement
- Measurement and analytics approaches that translate visibility into tangible outcomes including promotions, collaborations, speaking engagements, and strategic career moves
- Ethical boundaries and sustainability practices that prevent burnout while building long-term professional influence through consistency rather than viral moments
Perfect for professionals, job seekers, entrepreneurs, career changers, university students, and business leaders, The LinkedIn Playbook for Employees provides a comprehensive roadmap for building a professional brand that differentiates you in your industry, adds genuine value to your network, and creates sustainable career opportunities. Written from the perspective of an employee rather than an influencer, this practical guide shows you how to amplify your voice without losing your authenticity or jeopardizing your position.
Praise and Reviews
“In an era where career longevity depends on adaptability and demonstrable expertise, this book offers professionals a principled approach to building visibility. James Cheo bridges the gap between personal credibility and institutional trust – showing how to navigate a career with both strategic clarity and integrity.”
–Justin Muzinich, CEO, Muzinich & Co; former U.S. Deputy Secretary of the Treasury (2018-2021)---------------------------------------
“In today’s competitive landscape, your professional visibility is as important as your competence. James Cheo provides employees with a strategic framework to build their personal brand thoughtfully and authentically – without compromising their career stability. Essential reading for anyone serious about career advancement.”
–Bahren Shaari, Board Member of Singapore Press Holdings and National University of Singapore; former CEO of Bank of Singapore---------------------------------------
“As both an academic and politician, I understand the importance of building trust through genuine expertise and consistent engagement. James Cheo’s framework shows employees how to share their knowledge meaningfully, contribute to important conversations, and build lasting professional capital, without compromising their day jobs.”
―Dr Jamus Lim, Member of the Singapore Parliament; Associate Professor of Economics, ESSEC Business School---------------------------------------
“Read James’ book if you are thinking seriously about professional visibility in a skills-based economy. It shows how individuals can articulate their value clearly while remaining aligned with institutional integrity and trust.”
–Andrew Khoo, Executive Chairman and CEO, Malayan United Industries Berhad---------------------------------------
“James Cheo is one of the most widely respected leaders I know, both in banking and on LinkedIn, and I’ve seen his work up close. He has a rare ability to help people express their value in a way that feels authentic and aligned. This book offers a practical, thoughtful framework for building influence and a sustainable professional brand. A strong read for anyone thinking seriously about their future at work.”
–Crystal Lim-Lange, Co-Founder, Forest Wolf and Deep Human Club---------------------------------------
“I’ve known James for some time, and his understanding of authentic professional presence is exactly what today’s employees need. As someone who has spent years in front of the camera, I know that credibility cannot be faked. This book shows employees how to communicate with clarity, confidence, and substance – skills that matter whether you’re in a boardroom or on a public platform.”
–Yvonne Chan, former CNA News Anchor; C-suite Media Trainer
About the Author
JAMES CHEO, is the Chief Investment Officer of a global bank and one of Asia’s most recognised voices on professional branding, career development and investments.
With more than two decades of experience in finance, Mr. Cheo brings a rare combination of frontline market expertise and a deep passion for helping professionals navigate their careers with clarity and confidence. He advises on how individuals can build credibility, expand their influence, and future-proof their professional identity in a rapidly changing world.
Mr. Cheo is one of Singapore’s most prominent LinkedIn thought leaders, ranked among the Top 3 Most Influential LinkedIn Voices in Singapore and the Top 30 Global Voices in Financial Markets, with his content reaching over 11 million views annually.
He is a sought-after speaker at universities where he regularly engages students on topics ranging from strategic networking to owning a professional niche. He is also faculty at the Wealth Management Institute of Singapore.
He holds a First Class Honours degree in Finance from Nanyang Technological University and the CFA, CAIA, and FRM designations.
The LinkedIn Playbook for Employees
By : James Cheo
Build a powerful LinkedIn presence that opens doors to career opportunities
Description
In today's competitive job market, talented professionals risk career invisibility when they lack a strong LinkedIn presence. The LinkedIn Playbook for Employees: How to Build Your Professional Brand Without Losing Your Job shows you how to build authentic professional influence while working as a full-time employee. Written by James Cheo, Chief Investment Officer at a global bank and LinkedIn Top Voice who grew his following to over 80,000 while maintaining his day job, this book delivers proven strategies for transforming your LinkedIn profile from digital résumé to career catalyst.
The LinkedIn Playbook for Employees guides you through every aspect of building a sustainable LinkedIn presence, from optimizing your profile and defining your value proposition to crafting compelling content that resonates with your target audience. You’ll discover how to develop 3-5 content pillars that give your voice structure, master storytelling techniques that make your expertise memorable, and leverage the psychology of attention to ensure your posts get noticed. The book reveals technical best practices including optimal posting times, format strategies that drive exceptional engagement, and how to use LinkedIn’s features to dramatically amplify your reach.
You'll also discover:
- How to transform your profile into a reputation engine that converts visitors into meaningful connections and generates substantially more career opportunities
- Content strategies built on proven psychological principles that significantly increase post retention and generate far greater visibility than passive engagement alone
- Trust-building frameworks that establish you as more credible than corporate messaging and position you for internal recognition and advancement
- Measurement and analytics approaches that translate visibility into tangible outcomes including promotions, collaborations, speaking engagements, and strategic career moves
- Ethical boundaries and sustainability practices that prevent burnout while building long-term professional influence through consistency rather than viral moments
Praise and Reviews
“In an era where career longevity depends on adaptability and demonstrable expertise, this book offers professionals a principled approach to building visibility. James Cheo bridges the gap between personal credibility and institutional trust – showing how to navigate a career with both strategic clarity and integrity.”
–Justin Muzinich, CEO, Muzinich & Co; former U.S. Deputy Secretary of the Treasury (2018-2021)---------------------------------------
“In today’s competitive landscape, your professional visibility is as important as your competence. James Cheo provides employees with a strategic framework to build their personal brand thoughtfully and authentically – without compromising their career stability. Essential reading for anyone serious about career advancement.”
–Bahren Shaari, Board Member of Singapore Press Holdings and National University of Singapore; former CEO of Bank of Singapore---------------------------------------
“As both an academic and politician, I understand the importance of building trust through genuine expertise and consistent engagement. James Cheo’s framework shows employees how to share their knowledge meaningfully, contribute to important conversations, and build lasting professional capital, without compromising their day jobs.”
―Dr Jamus Lim, Member of the Singapore Parliament; Associate Professor of Economics, ESSEC Business School---------------------------------------
“Read James’ book if you are thinking seriously about professional visibility in a skills-based economy. It shows how individuals can articulate their value clearly while remaining aligned with institutional integrity and trust.”
–Andrew Khoo, Executive Chairman and CEO, Malayan United Industries Berhad---------------------------------------
“James Cheo is one of the most widely respected leaders I know, both in banking and on LinkedIn, and I’ve seen his work up close. He has a rare ability to help people express their value in a way that feels authentic and aligned. This book offers a practical, thoughtful framework for building influence and a sustainable professional brand. A strong read for anyone thinking seriously about their future at work.”
–Crystal Lim-Lange, Co-Founder, Forest Wolf and Deep Human Club---------------------------------------
“I’ve known James for some time, and his understanding of authentic professional presence is exactly what today’s employees need. As someone who has spent years in front of the camera, I know that credibility cannot be faked. This book shows employees how to communicate with clarity, confidence, and substance – skills that matter whether you’re in a boardroom or on a public platform.”
–Yvonne Chan, former CNA News Anchor; C-suite Media Trainer
About the Author
JAMES CHEO, is the Chief Investment Officer of a global bank and one of Asia’s most recognised voices on professional branding, career development and investments.
With more than two decades of experience in finance, Mr. Cheo brings a rare combination of frontline market expertise and a deep passion for helping professionals navigate their careers with clarity and confidence. He advises on how individuals can build credibility, expand their influence, and future-proof their professional identity in a rapidly changing world.
Mr. Cheo is one of Singapore’s most prominent LinkedIn thought leaders, ranked among the Top 3 Most Influential LinkedIn Voices in Singapore and the Top 30 Global Voices in Financial Markets, with his content reaching over 11 million views annually.
He is a sought-after speaker at universities where he regularly engages students on topics ranging from strategic networking to owning a professional niche. He is also faculty at the Wealth Management Institute of Singapore.
He holds a First Class Honours degree in Finance from Nanyang Technological University and the CFA, CAIA, and FRM designations.