Fanocracy: Turning Fans into Customers and Customers into Fans
How do some brands attract word-of-mouth buzz and radical devotion around products as everyday as car insurance, b2b software, and underwear? They embody the most powerful marketing force in the world: die-hard fans.
Original price was: ₨5,500.00.₨1,500.00Current price is: ₨1,500.00.
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