Here are the five pillars of the CHAOS model:

• C for Context: analyze the context, deconstruct the facts, define the tone and the narrative, propose alternatives, and broaden the perspective.
• H for Hypersegmentation: provide solutions adapted to each segment, as the human being remains at the centre of every approach.
• A for DNA: understand the fundamental identity of the company or institution.
• O for Active Observation: analyze the situation with a systemic approach.
• S for Structuring: establish relevant recommendations and prioritize actions to be taken according to risks and threats.

Through a journalistic style and stories drawn from real experiences, the author presents ten crisis communication situations. Each is analyzed to illustrate the CHAOS method. Realistic and pragmatic, enriched by deep experience, this book offers effective solutions for each stage, where possible.