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Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement

Social Media Strategy: A Practical Guide to Social Media Marketing

ISBN

Publisher

Imprint

Year Published

Print Length

Format

SKU

9781398629455
Kogan Page
2026
320
Paperback
26865

Original price was: ₨12,800.00.Current price is: ₨1,495.00.

Master the strategies that turn social media campaigns into measurable returns. The latest edition delivers updated formulas for maximizing ROI across every digital channel.

Description

Unlock the winning formula for implementing effective social media campaign strategies and enhancing ROI across digital channels with the third edition of this book, complete with comprehensive updates and latest developments.

Praise and Reviews

Not available

About the Author

Julie Atherton is the author of Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement, published by Kogan Page in 2026. The book focuses on social media marketing and customer engagement within the business and e-commerce sectors.

Social Media Strategy: A Practical Guide to Social Media Marketing

Master the strategies that turn social media campaigns into measurable returns. The latest edition delivers updated formulas for maximizing ROI across every digital channel.

Description

Unlock the winning formula for implementing effective social media campaign strategies and enhancing ROI across digital channels with the third edition of this book, complete with comprehensive updates and latest developments.

Praise and Reviews

Not available

About the Author

Julie Atherton is the author of Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement, published by Kogan Page in 2026. The book focuses on social media marketing and customer engagement within the business and e-commerce sectors.

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