Marketing for Leaders: 11 Keys to Building Trust, Clarity, and Connection in a Noisy World
ISBN
Publisher
Imprint
Year Published
Print Length
Format
SKU
9781969935473
Indigo River Publishing
N/A
2026
198 pages
Paperback
Original price was: ₨6,000.00.₨1,195.00Current price is: ₨1,195.00.
Leaders of small and mid-sized organizations face a specific marketing challenge: In a world where seventy-one percent of consumers doubt that brands will follow through on their promises, the gap between what you say and who you are is costly-and audiences can feel it.
Description
Marketing for Leaders, the third volume in the For Leaders anthology series, addresses that gap directly. Eleven contributors bring perspectives shaped by Fortune 500 leadership, crisis communication, entrepreneurship, identity-centered strategy, academic research, and cultural storytelling. Their approaches differ, but one conviction runs through every chapter: Effective communication begins with who you are, not simply what you do.
Contributors explore:
- Leading with presence, authenticity, and a mindset that can scale to the opportunity
- Building empathy into marketing strategy-and into how leaders treat their teams
- Creating clarity across customers, products, and business identity
- Communicating with credibility and consistency when a crisis reframes your reputation
- Developing brand identity that endures through disruption and recovery
- Building word-of-mouth systems that generate measurable, repeatable results
- Structuring marketing to produce reliable leads across multiple channels
- Selecting and partnering with a digital marketing agency
Marketing for Leaders offers practical insight for leaders who want their marketing to reflect both strategic discipline and genuine connection with the people they serve.
Praise and Reviews
Not available
About the Author
Deborah Froese is an award-winning author, editor, and creative strategist who helps leaders turn complex ideas into clear, compelling narratives. With experience spanning fiction, nonfiction, and editorial coaching, she brings energy, insight, and precision to every project. Deborah also hosts Write, Writer, Write!, a weekly podcast that inspires writers to work with confidence and authenticity. Her mission is to shape stories that inform, empower, and spark meaningful connection.
Marketing for Leaders: 11 Keys to Building Trust, Clarity, and Connection in a Noisy World
By : Deborah Froese
Leaders of small and mid-sized organizations face a specific marketing challenge: In a world where seventy-one percent of consumers doubt that brands will follow through on their promises, the gap between what you say and who you are is costly-and audiences can feel it.
Description
Marketing for Leaders, the third volume in the For Leaders anthology series, addresses that gap directly. Eleven contributors bring perspectives shaped by Fortune 500 leadership, crisis communication, entrepreneurship, identity-centered strategy, academic research, and cultural storytelling. Their approaches differ, but one conviction runs through every chapter: Effective communication begins with who you are, not simply what you do.
Contributors explore:
- Leading with presence, authenticity, and a mindset that can scale to the opportunity
- Building empathy into marketing strategy-and into how leaders treat their teams
- Creating clarity across customers, products, and business identity
- Communicating with credibility and consistency when a crisis reframes your reputation
- Developing brand identity that endures through disruption and recovery
- Building word-of-mouth systems that generate measurable, repeatable results
- Structuring marketing to produce reliable leads across multiple channels
- Selecting and partnering with a digital marketing agency
Praise and Reviews
Not available
About the Author
Deborah Froese is an award-winning author, editor, and creative strategist who helps leaders turn complex ideas into clear, compelling narratives. With experience spanning fiction, nonfiction, and editorial coaching, she brings energy, insight, and precision to every project. Deborah also hosts Write, Writer, Write!, a weekly podcast that inspires writers to work with confidence and authenticity. Her mission is to shape stories that inform, empower, and spark meaningful connection.