Angertainment: How social media outrage ruined everything
We were promised a global village; we got a gladiatorial arena.
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Down the Rabbit Hole
Have you ever been down the social media rabbit hole?
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Fanocracy: Turning Fans into Customers and Customers into Fans
How do some brands attract word-of-mouth buzz and radical devotion around products as everyday as car insurance, b2b software, and underwear? They embody the most powerful marketing force in the world: die-hard fans.
Original price was: ₨5,500.00.₨1,500.00Current price is: ₨1,500.00.
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Memes For Mummyji : Making Sense of Post-Smartphone India
A portrait of India in mid-sentence - caught between tradition and transformation, noise and nuance.
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Quick Guide Digital Marketing Roadmap
This book presents the Digital Marketing Roadmap—a practical framework that helps you plan, execute, and measure your company’s marketing across digital channels. The rapid rise...
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The 10 Principles of Effective Social Media Marketing (PREMIUM ED)
Social media marketers are battling a constant state of flux, navigating new platforms and trends constantly. However, the truth is that underlying all this change is a fundamental set of principles of what makes effective social media marketing.
Original price was: ₨9,275.00.₨1,100.00Current price is: ₨1,100.00.
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The Unseen Internet: Conjuring the Occult in Digital Discourse
How the intersection of magical thinking and technological innovation helped to form digital culture, both past and present.
Original price was: ₨9,795.00.₨1,395.00Current price is: ₨1,395.00.
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TikTok Journalism: News, media, and journalists in the short video era
This book offers a pioneering contribution to the scholarly exploration of journalism on TikTok, a social media platform that has become increasingly central to the...
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