This book presents the Digital Marketing Roadmap—a practical framework that helps you plan, execute, and measure your company’s marketing across digital channels. The rapid rise...
₨19,950.00Original price was: ₨19,950.00.₨1,395.00Current price is: ₨1,395.00.
This timely book challenges the prevailing notion that marketing is―or should be―a purely scientific discipline. Drawing inspiration from Germaine Greer’s claim that “marketing is the...
₨4,200.00Original price was: ₨4,200.00.₨1,200.00Current price is: ₨1,200.00.
A practical and accessible approach for how to plan for and complete a consumer insights research project from the initial request for proposal (RFP) to the final presentation of findings, this second edition handbook features new real-world examples and techniques and a new chapter on the uses of the latest research technologies and AI.
₨15,695.00Original price was: ₨15,695.00.₨1,595.00Current price is: ₨1,595.00.
Discover a foolproof method for crafting customer-centric copy that converts visitors into leads and leads into sales—while staying true to your brand.
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This book is a concise guide to all aspects of modern marketing. It is designed for new marketers wanting to build their understanding quickly and for seasoned professionals looking to fill gaps in their knowledge.
₨4,200.00Original price was: ₨4,200.00.₨1,200.00Current price is: ₨1,200.00.