Design Thinking for Business and Management: Strategies, Principles
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Original price was: ₨26,350.00.₨2,795.00Current price is: ₨2,795.00.
Learn how design thinking transforms organizational innovation—from decision-making and problem-solving to strategic planning.
A comprehensive guide to applying creative methodologies within real business environments and management contexts.
Description
Design Thinking for Business and Management offers a comprehensive examination of design thinking methodologies applied to organizational contexts. Written by Aftab and Mersha, this first edition addresses strategies, principles and practices for fostering innovation within business environments.
The book covers decision-making processes, problem-solving approaches, strategic planning and organizational infrastructure. Spanning 280 pages, it serves readers interested in management and leadership, with particular focus on systems and planning within contemporary business settings.
Praise and Reviews
About the Author
Mersha Aftab is the author of Design Thinking for Business and Management: Strategies, Principles and Practice for Innovation, published by Kogan Page in 2026. The book explores decision-making, problem-solving, and strategic planning through the lens of design thinking principles applied to business management and organizational processes.
Design Thinking for Business and Management: Strategies, Principles
Learn how design thinking transforms organizational innovation—from decision-making and problem-solving to strategic planning.
A comprehensive guide to applying creative methodologies within real business environments and management contexts.
Description
Praise and Reviews
About the Author
Mersha Aftab is the author of Design Thinking for Business and Management: Strategies, Principles and Practice for Innovation, published by Kogan Page in 2026. The book explores decision-making, problem-solving, and strategic planning through the lens of design thinking principles applied to business management and organizational processes.